About Rastikis Ink

Rastikis Ink is a trusted, award-winning creative firm based in Dayton, Ohio. We specialize in communication strategy, as well as writing and production of marketing communications, publications, online content, presentations, PR materials and websites.

From a new newsletter client...

I feel so lucky to have you working on this important project for my business. You care so much about the details and making sure everything is correct. You are just awesome! -- Rhonda E. Reagh, Ph.D., Reagh and Associates

Why choose a professional business writer?

Hire great writers. A good writer is about more than writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else's shoes. They know what to omit. Writing is today's currency for good ideas. -- From the bestseller Rework by Jason Fried and David Heinemeier Hansson

Business writing: Why you need to get it right
Written by Laima Rastikis   
Thursday, 21 July 2011

Did you breathe a sigh of relief when you entered the business world, feeling happily liberated from the higher-ups who would scrutinize your writing? Surely, no one in the “real world” is as picky as that English teacher who has read the dictionary for pleasure or the history instructor who dropped your grade just because of a minor misspelling or two.

If you’ve gotten cozy with that notion, you might want to rethink your position. There are those of us out here who know the difference between “its” and “it’s,” the danger of misplaced modifiers and when to use that most vexing of punctuation marks, the semi-colon. Not only that, but we might happen to be the ones scrutinizing your next resume, cover letter, contract or business proposal.

In the real world, even the most stellar ideas are diminished by writing mistakes. You can’t help but lose credibility with decision makers who know what’s right and what isn’t. The problem is you never know who they are or the context in which they will be reading your business writing. The bottom line is, you have to be correct all the time.

I recently saw that principle in action. My husband was helping an organization recruit and hire a new top executive. One candidate had an excellent resume – and a cover letter with a couple of misspellings. While the errors won’t necessarily be the deal breaker for this job seeker, they have relegated his resume to the B pile. After all, does this organization really want to put their reputation in the hands of a top dog who doesn’t worry about mistakes in important documents? Are they willing to risk their credibility?

Everyone with aspirations to success (e.g., landing a job, earning a promotion, gaining clients, acquiring grant funding or almost any other competitive venture) needs to master the basic rules of spelling, punctuation and grammar. Take a class in business writing.  Find a knowledgeable friend or co-worker to copyedit and proofread.

Invest in – and use – a grammar guide and dictionary, or find these resources online. Refresh what you learned in school by signing up for blogs such as this one that provide digestible tidbits for improving your business communications.

Or take the pressure off yourself and hire Rastikis Ink to help you get it right.

Mistake-ridden writing sabotages your success. Your competitors know this. You should too.

'In the Margin’ is the Rastikis Ink blog featuring tips for business writers, copywriters, bloggers and anyone else who wants to write well.

 
Heading towards a destination? You're going the wrong way
Written by Stephanie Vermillion   
Friday, 16 July 2010

Working on my first issue as news editor for the University of Dayton student newspaper, Flyer News, I thought I was pretty big stuff heading towards my journalistic goals. But once the copyeditors reviewed my section for final edits, I found out the hard way–via big, bold red X marks that I swear radiated off the page–I could never work towards anything again: towards is not in the English language. The correct word is toward.

After this revelation I was amazed how one little s is worse than nails on a chalkboard for the grammatically savvy. Now as I read the morning paper, I’ll see towards and lose interest, figuring the writer doesn’t know the English language, and therefore lacks credibility. When I recently was accepted into one graduate school and read they were excited for me to work towards the degree of Strategic Communication, immediately their rank went down in my book. How can communication be strategic when the language isn’t even correct?

In the business world, proper grammar is vital. Not everyone you interact with will know that adding an s to toward takes it out of Webster’s Dictionary, but come across someone who does, and say good-bye to your good first impression. Fortunately grammar is one of Rastikis Ink’s specialties, and we’ve been helping companies and individuals improve first impressions since 1991.

When it comes to proper language, we’re trained and ready to help you and your business work toward success. With Rastikis Ink, we pay attention to the smaller details – from there and their, to its and it’s, and a little toward in between. This allows your company’s reputation to excel based on your work and your achievements, and not falter from the fingernails-on-a-chalkboard effects of a little letter like s.

'In the Margin’ is the Rastikis Ink blog featuring quick tips for business writers, copywriters, bloggers and anyone else who wants to write well.